Magnetic Content course and coaching

If you want to book more clients though your website,
then this will be the MOST important page you read today. 

Here's why.....

I want you to imagine for a second what a MAGNETIC website could do for you.

A potential wedding client lands on your elegant, classy website. She sees your photos and thinks “this is pretty good”, but she's already looked at 4 other photographer's site and she liked their photography too. How will she decide who to hire?

So she dives in and starts reading. 

She immediately learns that you specialize in big, elaborate weddings at high end venues and you're besties with most of the planners in town. You learned lighting techniques and large group posing from top wedding photographers. 

She's been feeling very nervous because there will be so many guests and she wants everything to go perfectly. Her anxiety goes down a notch or two when she sees how many places you've been published and reads many flattering testimonials from past clients. 

As she gets deeper and deeper into your website, she realizes that you've addressed her concerns and so much more. 
This bride-to-be will not go away. Yes, there are other photographers, but she’s convinced you’re the one for her even before reading the whole page. She yells out to her fiancé across the room “Honey, I found our wedding photographer!”, and jumps up excitedly.

And she doesn’t even know what you charge yet!

You have just connected with a dream client, because of your deep understanding of your brand, your messaging and becuase you understand how to use psychological triggers. 
 
After you implement what you learn through this program, your clients will know who you are, what you stand for, what you offer, and why they should choose you.

You will build a photography brand that feels so authentically you that marketing becomes easy and effortless.  

This will all be possible because you created content that is MAGNETIC and resonates with your potential client on a deep level.


I want you to imagine for a second what a MAGNETIC website could do for you.

A potential client lands on your elegant, classy website. She sees your photos and thinks “this is pretty good”, but she's already looked at 4 other photographer's site and she liked their photography too. How will she decide who to hire?

So she dives in and starts reading. 

She immediately learns that you specialize in big, elaborate weddings at high end venues and you're besties with most of the planners in town. You learned lighting techniques and large group posing from top wedding photographers. 

She's been feeling very nervous because there will be so many guests and she wants everything to go perfectly. Her anxiety goes down a notch or two when she sees how many places you've been published and reads many flattering testimonials from past clients. 













As she gets deeper and deeper into your website, she realizes that you've addressed her concerns and so much more. 
This bride-to-be will not go away. Yes, there are other photographers, but she’s convinced you’re the one for her even before reading the whole page. She yells out to her fiancé across the room “Honey, I found our wedding photographer!”, and jumps up excitedly.

And she doesn’t even know what you charge yet!

You have just connected with a dream client, because of your deep understanding of your brand and your messaging. 
 
After you implement what you learn through this program, your clients will know who you are, what you stand for, what you offer, and why they should choose you.

You will build a brand that feels so authentically you that marketing becomes easy and effortless.  

This will all be possible because you created content that is MAGNETIC and resonates with your potential client on a deep level.


Finally, get a website that attracts tons of bookings from your ideal peeps.

Let's chat!

Desperate to get their website online as quickly as possible, many photographers end up rushing through the most important partthe content. Your website content, when done properly, is what connects your potential clients to you and your offerings. Your content should answers questions and inspire action. 

This personalized program is for photographers who want fast and efficient results. If you're feeling stuck with your website planning and not sure what the next step is and you need someone to break down your website strategy "overwhelm" into little steps, this is for you.

In order to create your one-of-a-kind website that will attract the perfect people and convert them into clients, it requires that we do a deep dive into your business and pull out what problem you are solving for your client and what makes you different from your competitor.

Other designers ask you to figure all this out on your own. It can be very challenging to see your own business clearly. I'll help you to dig through all the clutter and pull out the gems.


Each section will have a specific focus and topics. You’ll get clear actionable homework and immerse yourself in that subject. During our live zoom coaching call, we’ll decide the best way to apply your discoveries to your website and marketing.


Make people fall in love with your photography brand

Introducing.....

A comprehensive, self-paced program for photographers who want to infuse their website with strategy, messaging, and branding so they can attract the right audience and get real results. It’s one part course, one part coaching and all parts transformational.

You'll walk away from this program with a deeper understanding of branding and marketing. You'll know how to apply it to your current and future websites and all your marketing channels. 

You don't have to figure this out all on your own!

writer’s block,
fear of sounding BORING,
and not converting any website visitors!

Say goodbye to

  • Photographers who aren't getting very many quality leads from their website, and don't know how to improve their website in any meaningful way.

  • This program is ideal if you hire me to design your website or you want to DIY the changes yourself (or even if you've hired another designer to work with you.)

  • Photographers who have been in business at least 3 years. You've done some experimenting and are getting clear on your brand and the direction you're headed in.




This is for:

Looking for beta testers!

50% OFF

Give me your honest sincere feedback about the course and coaching program, and you'll receive  50% off!

MAGNETIC CONTENT PROGRAM

Are you ready to dig deep into your current business, pull out the gems and create a memorable photography brand that will attract tons of people that want to book your services?

Finally, get a website that attracts tons of bookings from your ideal peeps.

Let's chat!

Branding and building
your marketing foundation

1

Section

$297

Self-paced course +
2 coaching calls

This program will help you magnetically attract dream clients who are eager to pay for your photography services

YOU WANT PERSONALIZED SUPPORT? YOU GOT IT.

Create the foundation of your branding

Foundational course ***do this section first***

It's like working with a branding strategist, copywriter, marketer, photography coach, and web designer all rolled up into one!

By the end of our work together, you'll:

Know what is branding and why it it so important?

Understand how valuable it is to get a second set of eyes on your branding as you create it

Know how you'll use this branding you create  throughout all of your marketing

If you think branding your photography business is important, you are right. If you think you should spend money on creating your branding, you are right. But if you think your brand is just your visual identity—logo, colors, that sort of thing—then you are wrong.

BETA TESTERS GET
50% OFF

$700
includes all 5 sections

SIGN UP

Creating your Storybrand and core messaging

2

Section

$297

Self-paced course +
2 coaching calls

Use the power of storytelling to grow your business

By the end of our work together, you'll:

Create effective one-liners and brand statements to use throughout your marketing

Understand what is Storybrand and how can it help your business?

Know how to take your audience through your story so they have no choice but to book you






SIGN UP

Your brand messaging is the common thread which should be weaved throughout your website. Without one, you are missing the backbone that everything else needs to thrive.

A good brand story should tell a client: the type of photographer you are, which clients you are perfect for, and exactly how you differ from your competition.

BETA TESTERS GET
50% OFF

$700
includes all 5 sections

Home page and copywriting tips

3

Section

$297

Self-paced course +
2 coaching calls

By the end of this section you can feel confident enough in your abilities to write your own copy or provide a professional copywriter and excellent first draft to get started with.

Use your brand voice and describe your business in a way that makes them want to book 

By the end of our work together, you'll:

Understand exactly what parts of your business should make the home page. You'll be clear on the elements of your brand story so that you can create the content for your main page.

Get a few of my favorite top tips to improve your writing skills

SIGN UP

BETA TESTERS GET
50% OFF

$700
includes all 5 sections

Service and about me pages, your other marketing channels

4

Section

$297

Self-paced course +
2 coaching calls

Shoot more than one gene and not sure how to set up your navigation? Don't worry we will talk about that and so much more. 

Get down to the details and reel your readers in

By the end of our work together, you'll:

Know the best way to set up your navigation menu.

Know what details should you include to entice your clients but not overwhelm them

Build a marketing platform that builds your business


SIGN UP

BETA TESTERS GET
50% OFF

$700
includes all 5 sections

Search engine optimization and blogging

5

Section

$197

Self-paced course +
1 coaching call

Get your website found online

By the end of our work together, you'll:

Develop a basic understanding of what search engine optimization is and how to improve your rankings

Use blog writing to help you rank with long tail keywords

Understand what are backlinks and why do you need them?

SIGN UP

Why invest in a new website if no one can even find it on Goggle? Learn the top tasks you can do to improve your local rankings. 

BETA TESTERS GET
50% OFF

$700
includes all 5 sections

"Before I started working with Linnae, I felt so frustrated because my website wasn't getting any leads and I didn't know what to do. I learned so much about marketing my business.  I highly recommend Linnae."

Pamela Cammisa

"Linnae helped me nail down exactly who my client is and how I can really speak to them.  I would definitely recommend her to any photographer trying to get their business together!"

Savvy Young

"I feel like you just gave me the best jump start my career could make. I'm lightyears ahead now. This would have taken me years and years to learn on my own. "  

John Sanders

By the end of this program you will:

PLAN YOUR MARKETING PILLARS

It can be overwhelming to think about planning content for social media channels, newsletters and all your other marketing efforts. But don't worry, once you've planned the content for your website, it will help you to create pillars (or topics) to use throughout all your marketing.



UNDERSTAND SEO BASICS AND USE BLOGGING TO HELP YOUR WEBSITE RANK HIGHER ON GOOGLE

Search engines use over 200 different factors to determine which businesses they will place at the top of a search engine results page. The keywords you choose for your page is only one small part of optimizing your website for success. I'll help to simplify the subject and show where to focus your energy to get the best results. 







CRAFT YOUR BRAND STRATEGY

Branding goes way beyond just a logo and colors. When you think about your brand, you really want to think about your entire client experience. Your brand strategy sums up why your business exists beyond making money. It defines your business, sets you apart from your competition and influences how your clients think of you.

CREATE MAGENTIC CONTENT FOR EACH PAGE OF YOUR SITE

In this program, we’ll demystify the process of creating a content plan and offer a step-by-step process for how to conceptualize and create all the content that you’ll include on your website. You'll learn about the goals of each page and compel your visitors to dig deeper into your website and move them down the funnel. 






DEVELOP YOUR CORE MESSAGING

We know that you're the best at what you do but how does your potential clients know this? You've got to tell them. We're work out the best way to let them know what you offer, why you’re unique, and the reasons they should trust you with their business. This is the foundation of your marketing message.


USE STORYTELLING TO REACH YOUR POTENTIAL CLIENTS ON AN EMOTIONAL LEVEL

Marketing is all about telling a story. Successful businesses are built on effective stories. People love to see, read or hear stories because it creates a human connection based on empathy. Using the Storybrand format, we'll work on stories for your website and marketing.











step one

step two

step three

step four

Go from STUCK to MAGNETIC!

CHAT

ZOOM CHAT

IMPLEMENT

Watch the video tutorials in this in-depth course. 

I get it. This is a big investment and you want to make the best choice for your business. 

Get my eyes on your business and I'll help you shine the light on your best features. 

You can make the changes to your website or I can do the upgrade. 

Marrying together strategy, branding and storytelling, your new website will make it impossible for your ideal client to pass you by. This web designer / former photographer knows just what you need. From messaging to launch strategy, everything you need for a profitable business is covered. It's like hiring a business coach, brand designer, copywriter, and marketing pro all-in-one.

VIEW VIDEO LESSONS

Finally, get a website that attracts tons of bookings from your ideal peeps.

Let's chat!

SOCIAL MEDIA LINKS

@LinnaeDesigns

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