If Google isn’t impressed by you, you can be stuck in Google’s no man’s land forever.
You need to get Google to fall in love with you and therefore want to put you on top.
Not only that, but you also need to make Google think it’s their idea.
Who knew a relationship with an inanimate object could be so high maintenance?!
But here we are...
At this point, you’ve probably heard of SEO (search engine optimization) and the importance of the right keywords and content on your page, but what do you know about backlinks for photographers?
Just like in the real world, who links to you matters.
Your mother saying your photography website is the best is nice, but a gallery owner saying how wonderful your photography is on an entirely different level.
Having other highly respected and established websites create a backlink to your site helps give your site a seal of approval that search engines love.
The opposite is also true.
What if that gallery owner actually deals with fake and stolen goods? Probably not going to be the best reference for your work.
With websites often looking for shortcuts to become #1, many “black hat” options have been created if you are willing to pay.
Often this leads to a website going from 1 to 1000 backlinks overnight. Sounds great right? Well, Google didn’t get where it is by being stupid.
These sites often just add your backlink to an obvious, random assortment of unrelated links. Basically, the complete opposite of a reputable source.
Gaining so many backlinks from only low quality sites will put a giant red flag on your site and can actually put you lower than where you may have been with only one or two legitimate backlinks.
When it comes to backlinks, slow and steady definitely wins the race. Don’t let your misplaced enthusiasm put your website in a bad light.
When other sources refer back to your site, it tells Google that your website is a reputable source of information and they automatically will put you higher in the rankings. It's like a vote of confidence.
When doing SEO, it is natural to get caught up in the things we have complete control of and can accomplish quickly.
Unlike choosing the right words, content, and layout of your website, gaining backlinks for photographers is usually in the hands of other people and it will take some time before you start seeing any results.
This is the exact reason they are so significant for Google and other search engines.
It’s the difference between you telling someone that you are a great photographer and 5 other people telling the same person how great you are.
You will find that as you network and grow your business, backlinks will start happening organically if you are willing to put in the work!
It can be easy to want to take the quick and easy approach, but while there are definitely some shortcuts to get you where you want to be faster, there is no magic pill for immediate results.
You need to make sure your website contains valuable and original information that can be shared easily by other sites. You should be advertising yourself as an authority throughout by making sure everything is in your own words and not just a spin off something from another site or even yours!
Remember that Google does not like duplicate copy or images so keep things fresh and reputable.
If your current website doesn't have a blog, or your website is outdated and ready for a make over, I'd love to be your new web designer. Reach out now!
1. Each site is unique. I tried to link you to the correct page, but over time these links might change. Be sure to browse through the site to find their directions. If you don't see anything, you can write an email to the publishing editor.
2. For guest blog writing, make sure you have looked through the site and know what type of content they're looking for. Send them a pitch. Sell yourself. Many of these publications get tons of inquires so you want your pitch to stand out.
3. For best SEO practices, do not post the same blog articles on your website and another site. It would be a better idea, to write another blog for your site using a similar topic, but not identical.
4. I would love feedback. If you find this backlink doc useful, feel free to give me a shout out on social media @linnaedesigns. If you find errors, I'd love to hear about about it so I can fix it. Thanks and link away!