No matter the type of business, it seems every website has its own version of an “About Me” page but not all are successful.
Of course, when you think about it, it makes complete sense. You need a place to tell your story and highlight all the skills you have that make you better and sets you apart from your competition.
Unfortunately, all the “me, me, me” talk can come across as narcissistic and boring. I don’t know what’s worse. Reading through someone’s detailed description of why they’re so great. The only reason anyone cares about how awesome you are is directly related to how you can use that awesomeness to help them.
Assuming someone can even make it through an entire page of you expounding on how wonderful you are, it’s common for your “About me” page to be the reason someone leaves your website and crosses you off their list.
At this point you may be thinking: “It’s called an “About Me” page! How am I supposed to write about myself and NOT sound narcissistic?!”
Luckily, it’s not that hard once you figure it out.
Here are two prime examples for you to look at:
- My albums have archival-quality printing.
2. My albums have archival-quality printing which means as it’s passed down from generation to generation, it will still look like it did on day one.
With the second sentence, you are not only listing this great feature, but you are showing why it’s important.
The goal is not to just go on about how great you are, but to show your potential client how your skill can directly benefit THEM. They don’t care how amazing you are, they care about how your amazing skills can get them what they want and how they can directly benefit them.
Basically, view your “About ME” page as an “About me and what I can do that will help YOU” page. Turn the “Me, me, me” talk into “you, you, you.”
So photographer, this is how you create a successful “About me” page.
With that mantra in your brain, you can move on to the other fundamentals:
- Remind the reader that there is a person behind the business: Include a photo of yourself and try to let the reader get a hint of your personality. Unlike other sections of your website, this is where you should be a little more informal and friendly. Sneak in bits about yourself that give a glimpse of who you are which will make you more relatable. “As a mom of 3 kids under 5, I know how to work well under pressure.”
- Tell why you’re different and back it up: Add specific details that set you apart from your competition. “Unlike most photographers, I have equipment that allows me to shoot comfortably in the rain”, “I offer discounts for clients who refer me to their friends”, or “I’m bilingual and speak both English and Spanish.” Find something that makes you unique and sell it.
- Show how much your previous clients love you: With easy to find ratings and testimonials everywhere, add a link to some of your best reviews or conveniently copy and paste them in. As a society, we’ve gotten used to searching for reviews before we make any big purchase and putting your best ones front and center helps a client feel secure. It helps a client feel like there’s less risk in hiring you since you’ve already obviously proven your skills on someone else’s dime. If everyone else loves you and is highly satisfied with your work then odds are I will be, too!
- Call-to-action: It’s time to reel them in! Give them something to do: “Call now”, “Fill out this survey to tell us what you think!”, “Follow us on Facebook!” The more time they spend with you and your website equals more investment in you and your business. It makes reaching out and hiring you the logical next step.
Here are some examples of some “About Me” pages that should help when writing your own:
And of course, I will show you my own “About” page. https://linnaedesigns.com/about
If you would like help creating a successful “About me” page or anything on your website, give me a shout. I’m here to help.