The solution:

Turn your negative into a positive! Instead of lamenting the distance, I suggested that Melinda encourage them to make a day of it and enjoy her small city’s charm. Now, instead of dreading the commute, clients can relish the idea of having an easy, family friendly day trip that results in lovely pictures and amazing memories. 

The best way to attract out-of-town clients is through SEO. Melinda and I worked together to narrow down her search criteria and come up with the best strategic keywords and blog topics to ensure her website stays at the top of a potential client’s Google search. 

For a little something “extra,” each page not only has her gorgeous photography AND products, but also has a “behind the scenes” or testimonial type video. Photos highlighting her studio and all the special touches that prove “small town” doesn’t mean poor quality were also added. 

Include testimonies with a modern design on each page. Let potential client’s know other people not only made the trek but loved it! Using this in a headline makes sure it’s the first thing they see- even if they don’t read everything.

These customizations helped emphasize the advantages of choosing Melinda Gilmore Photography over the competition for each potential client that visits the page.