How to best handle potential photography inquiries. Your marketing strategies and new online presence worked! You’re getting photography inquiries from sources you would have never reached before. As excited as you may be, there’s also a slight feeling of: “Now, what do I do?!?!” and concern with how you can keep things rolling. You’ve done […]
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You’re not an accountant. You are a photographer. An occupation built upon artistry and creativity. You are a photographer because of the passion and drive that you just couldn’t ignore and decided to use these talents to make a living. Unfortunately, the same things that make being a photographer your dream job are the things […]
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Why reviews are imporant to your photography business. Is there a more satisfying feeling than getting a raving, 5-star review from a client? I don’t believe there is, but what’s the best way to request a review from your client? No matter how long you’ve been in the business, knowing your client loved and valued […]
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It’s virtually impossible to have a successful business without also having a website. Since it’s often the first thing a potential client will see, it can make or break a business. Within that first impression, the homepage can be your only chance to grab a client’s attention. Just a little bit intimidating… Now, add the […]
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When building a website, once you get past the aesthetics, most photographers will ask how can we “keep it fresh”, “keep it low maintenance”, and “keep it at the top of Google.” After all, looks can only go so far! Would you believe that having a frequently updated blog on your website is actually the […]
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How to get and keep recurring customers. Everyone knows it’s easier to have an established business versus a start-up. The reason why can be whittled down to one single component: repeat clients. Not only are recurring clients a set source of income, but they also bring with them a wide assortment of additional (and profitable!) […]
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No matter the type of business, it seems every website has its own version of an “About Me” page but not all are successful. Of course, when you think about it, it makes complete sense. You need a place to tell your story and highlight all the skills you have that make you better and […]
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In today’s world, with so many online choices, you have to make sure your above-the-fold plan is solid. What is above-the-fold? It is a term that refers back to a printed newspaper. When the paper is folded, everything you can see on top is called “above-the-fold.” Just as it’s considered the most important part of […]
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1. Who is leading the show? My sister hired a web designer for her new coaching business a few years ago. She didn’t know how to choose the best web designer so she went with someone who seemed knowledgeable and offered a fairly cheap price. Sadly, it was before I started my web design biz. […]
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Your children aren’t really cooperating when you ask them to sit down and smile at the camera, are they? I’ll tell you a secret… Most kids aren’t. Even during my photo shoots, the little ones rarely will do that. Why? Cause it’s just not fun! Taking a (sharp) portrait of your children looking and smiling […]
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