Remember when you were first starting out? You could easily keep up with your client list and schedule on your calendar (or maybe even just a post-it note!) and you probably knew exactly what photography shoot was next right off the top of your head. Then you started to grow. It became harder and harder […]
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Building a new website for your photography business is a huge undertaking. Here are tons of ways you can generate hype for your website launch. Other than maybe your camera, it is the most significant resource your photography business will have and offers the most direct return on investment. It’s the potential client’s first look at […]
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“You can’t please everyone.” This is especially true when trying to define your ideal client. It’s a concept many of us learned in childhood but for some reason when you start your own photography business the lesson goes out the window. We’re programmed to want to make every possible sale and be appealing to everyone. […]
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Over the past few years, Asheville and Western North Carolina have become an absolute haven for photographers. There are so many Photography resources in Asheville and the surrounding area. And is it any wonder? We have a wide variety of some of the most picturesque vistas anywhere! With the growing number of both amateur and professional […]
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How to best handle potential photography inquiries. Your marketing strategies and new online presence worked! You’re getting photography inquiries from sources you would have never reached before. As excited as you may be, there’s also a slight feeling of: “Now, what do I do?!?!” and concern with how you can keep things rolling. You’ve done […]
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You’re not an accountant. You are a photographer. An occupation built upon artistry and creativity. You are a photographer because of the passion and drive that you just couldn’t ignore and decided to use these talents to make a living. Unfortunately, the same things that make being a photographer your dream job are the things […]
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Why reviews are imporant to your photography business. Is there a more satisfying feeling than getting a raving, 5-star review from a client? I don’t believe there is, but what’s the best way to request a review from your client? No matter how long you’ve been in the business, knowing your client loved and valued […]
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It’s virtually impossible to have a successful business without also having a website. Since it’s often the first thing a potential client will see, it can make or break a business. Within that first impression, the homepage can be your only chance to grab a client’s attention. Just a little bit intimidating… Now, add the […]
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When building a website, once you get past the aesthetics, most photographers will ask how can we “keep it fresh”, “keep it low maintenance”, and “keep it at the top of Google.” After all, looks can only go so far! Would you believe that having a frequently updated blog on your website is actually the […]
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How to get and keep recurring customers. Everyone knows it’s easier to have an established business versus a start-up. The reason why can be whittled down to one single component: repeat clients. Not only are recurring clients a set source of income, but they also bring with them a wide assortment of additional (and profitable!) […]
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